Award winning creative director with a Masters in Business Administration. Strategize, create, and implement branding, advertising, and public affairs campaigns that connect with consumers, evoke action, and achieve quantifiable results. Demonstrated success at translating the CEO’s strategic vision, collaborating with peers in gaining company wide “buy-in”, achieving ratings & revenue goals.

I started the Nickelodeon Creative Resources Group in 2001 providing off-air marketing reels and corporate presentations and each proceeding year took on additional responsibilities including, Network Branding, Consumer Product Advertising, Marketing & Ad Sales Promotions, Special Events, Corporate Presentations, Public Affairs Campaigns and production of Nickelodeon’s Annual Up Front Event. As The responsibilities of The Creative Resources Group grew, so did the breath of the department and it was my distinct pleasure to manage a highly motivated and creative group ( +30) of producers, writers, directors, designers, animators, graphic artists, managers, and support staff.

Recently I have been focusing on Nickelodeon’s Pro Social Campaigns. I am very proud of my most current project, Nickelodeon’s Kids Pick the President. Kids Pick The President was a company wide initiative that empowered the Nick audience to take part in our country’s presidential election. The campaign utilized every Nick touch point; on-air, on-line, programming, production, print, recreation, and consumer products. (The Kids Pick The President T-Shirts are in big demand.) Best of all, in our week long Kids Pick election, over 3 million kids logged on and voted. The kids chose Senator Obama. The kids always get it right. The Kids Pick The President Campaign was honored by Common Sense Media as Public Service Campaign of 2008.

Living in Scarsdale New York, I enjoy Phillies Baseball, Arsenal FC, skiing, and canoeing with my family.

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